Create scroll stopping content and grow your Business with TikTok

Want to Get started with TikTok for your Small Business?

Look no further than the Social Lane course! With this comprehensive course, you will learn all the ins and outs of navigating the TikTok platform to boost your business growth. From creating engaging content to understanding the algorithm, this course covers it all.

Don't miss out on this opportunity to take your small business to new heights. Enroll in the Social Lane course today and see the impact it can have on your brand!

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Do Your Research First

TikTok has its own set of rules when it comes to content. You need to know what the audience is looking for and what content they are already engaging with. You’ll more successful on TikTok if you first research what is popular on the platform. Look at what other businesses and brands are doing, what types of people are interacting with their content, and the types of content the gets the most engagement. Start to build a list of audience traits and ideas for content that they are most likely to engage with.

Ensure Your Content Is Relevant

If you want your audience to notice the content that you publish on TikTok, it’s imperative that it is relevant to them. It should go without saying that the content you share is all about them and should be directed toward them. When it makes them think, or feel in a certain way, they are more likely to like or comment on it. When that happens, TikTok will show you content to more people.

Use Visual Elements That Catch Attention

Choose images, colors, and graphics wisely. Most people are going to stop and watch a video clip if it first catches their attention and if they think relates to them. Just because you like pink doesn’t mean your audience does, so test colors, images, and visual elements to perfect them.

Hashtag, Hashtag, Hashtag

Maximize your TikTok SEO by using relevant hashtags with your content. Searching for a hashtag in TikTok will show the most popular videos on the topic. Hashtags can have a huge impact on the number of views and subscribers that you get on TikTok. The easiest way to do this is by using hashtags in the video whenever you post it. These hashtags will increase the discoverability of the video.

Keep It Short and Sweet

TikTok is designed for sharing short video clips – the emphasis is on short. Content will always do better on TikTok if it’s not lengthy and boring. People want to be entertained and consume the information quickly and then move on to the next TikTok (and on with their lives!) Remember, on TikTok they will be prompted to find more of your content, so you don’t have to give them everything right away.

Add Important Branding Information

When your TikTok video gets shared it can sometimes take on a life of its own. Ensure that you use every means available to you to add important branding information to the content. One way to do that is use the special effects features in the App. Or you could try using the Branded Effects advertising feature.

Creating TikTok content with your audience in mind is a great way to ensure that your audience sees your message and engages with it. This will mean that your content shows up in the more TikTok users’ feeds and goes viral. The old saying that “birds of a feather, flock together” is very true and your TikTok followers will become customers and they all have friends and family that will make excellent customers too!

How to Create TikTok Content That Stands Out

TikTok has become incredibly popular due to its unique and user-friendly nature. To stand out on this platform, successful accounts focus on creating creative and authentic videos that captivate their viewers. The key is to consistently produce entertaining and informative content that keeps the audience engaged.

One of the main goals when sharing videos on TikTok is to receive comments, likes, and engagement from the viewers. This is because the more people interact with your video, the higher the chances of it going viral and gaining attention. To create content that stands out and is more engaging on TikTok, here are some helpful tips.

Top tips for Creating on TikTok

1. · TikTok is now one of the most popular social media platforms because it is quirky, intuitive, and easy to use.

2. · Successful TikTok accounts are creative and natural with their videos.

3. · They create a constant stream of entertaining and informative videos for their viewers to enjoy.

4. · One of the things you really want to happen when you provide video content to your TikTok audience is that they comment, like and engage with it.

5. · Look at what other businesses and brands are doing, what types of people are interacting with their content, and the types of content the gets the most engagement. Start to build a list of audience traits and ideas for content.

6. · When you share content on TikTok, it should be relevant to your audience and should be directed toward them. When that happens, TikTok will show you content to more people.

7. · Test colors, images, and visual elements to perfect them. Most people are going to stop and watch a video clip if it first catches their attention.

8. · Use relevant hashtags in your videos to increase discoverability on TikTok and increase the number of views and subscribers you get.

9. · Use special effects in your TikTok video to ensure that your content shows up in the more TikTok users' feeds and goes viral.

10. Use a scroll stopping hook that is both Visual and verbal!