Unlocking Business Success: Navigating TikTok's Social Lane for Small Enterprises

If you have not used TikTok to market your small business or create a healthy online community, you’re missing out on a cheap and simple way to showcase your brand

Using TikTok to market your business comes with many benefits if you are aware of how to make the platform work for your brand. This new social media platform has fast-growing popularity, but very few companies have really started to exploit its full potential. You could join the few businesses that have identified TikTok's potential in marketing and make use of it before it becomes flooded with competitors and advertising costs start to rise.

Here are some of the reasons why TikTok is suitable for marketing a small business:

TikTok Has a Huge and Growing Audience

Since 2018, TikTok has exploded in popularity. Like some other platforms that came before it, TikTok is seeing exponential growth in highly engaged users. Currently there are more than 500 million active TikTok users, and the number continues to increase every day. Most of the users are young people, making it a good platform for any small business targeting a young audience.

TikTok's Audience Is International

Though the platform has been a target in the recent US and a China trade war, TikTok is available in more than 150 countries. This means you can use the platform to expand beyond your country's borders because your marketing content will reach people from all over the world. Video content that has a broad international appeal will do well on this platform.

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It Is Easier to Connect with The Audience on TikTok

Unlike other platforms, it is much easier for your content to reach a wider audience even if you don't have a huge following. Because of the way TikTok works currently, there’s a higher chance of your video content going viral on TikTok than on other platforms. That means your content will be visible on many users' feeds. Unlike Facebook where it is nearly impossible to get your content in front of an audience organically.

For example, you can create a buzz around your brand by simply launching a hashtag challenge. You only need to come up with an idea and encourage users to recreate the video using a branded hashtag of your choice. Such strategies help spread your content to others on the platform while encouraging interactions with potential customers.

More People Are Embracing Video Marketing

Since TikTok is a short video creation and sharing platform, you can only use it for marketing content in video form. The best thing about this is that a lot of people, especially the young, love video content more than photos and written content.

Whether it’s through a short video about an idea, a product, or using the hashtag challenge, small businesses can convert TikTok users into ‘Brand Ambassadors’ through the power of shared experience.

If you are already using video content in other advertising, you can quickly use TikTok to expand your videos' reach. On the other hand, if you have not used video content for marketing, the TikTok app is a good platform to start. TikTok makes it very easy for you to create creative videos and share them as part of your marketing strategy.